This Halloween, fear takes on a whole new dimension at WOW.
The Atkinson Museum is transformed into a mansion steeped in terror, mystery and unforgettable scares, where nothing - absolutely nothing - is quite what it seems.
Haunted Mansion: Halloween Experience is the new Immersive Horror Game created by Produções Imersivas, the production company that has been pioneering and redefining the genre in Portugal since 2019. With years of experience transforming real spaces into living worlds and placing audiences at the very heart of the action, Produções Imersivas and WOW now invite you into a story where you are the protagonist.
There is no stage. No audience. Just the mansion, its secrets… and you.
It all begins with an invitation.
An elegant invitation to an exclusive masquerade ball at Atkinson House, signed by its illustrious owner, Robert Atkinson - an 18th-century aristocrat and collector.
A night of luxury, mystery and celebration awaits.
But appearances can be deceiving… and there is one very important detail you don’t know.
Atkinson House is cursed.
As you make your way through its corridors, the story comes to life and the ball descends into a living nightmare.
Mysterious characters, hidden secrets, puzzles, challenges and plenty of scares will test your courage at every turn… and the mansion has no mercy for hesitation.
Here, there are no spectators. You are part of the story.
Your decisions can change the course of the experience as you search for answers, uncover the mansion’s secrets and try to find a way out alive before it’s too late.
Choose your curse: Red Necklace or Green Necklace.
Before you cross the threshold of Atkinson House, you’ll have to decide just how far you’re willing to go into the darkness:
Red Necklace - Absolute Terror
For those who have no fear of coming face-to-face with the unknown.
Actors may touch you, drag you, separate you from your group and take you deep into the mansion. This is a visceral, physical experience with no emotional safety net.
This is the level for those who want to feel the curse on their skin — literally.
Green Necklace - Contained Terror
For those who want the adrenaline without direct physical contact.
Actors will respect your personal space and avoid touching you, while maintaining the intensity of the story, the scares and the atmosphere.
Perfect for the more cautious who don’t want to miss out on the curse.
Two ways to experience the same night. One choice that only you can make.
Much more than a haunted house.
Created by the masters of Produções Imersivas, this experience combines:
• Immersive Theatre - yes, you’ll interact with the actors, talk, ask questions… and be questioned yourself.
• Exploration - you can’t simply stand back and watch. If you do, you may never make it out of the mansion.
• Escape Room - solve puzzles, uncover mysteries and face physical and intellectual challenges if you want to survive.
• Horror Trail - scares and jump scares are waiting around every corner.
• Live Action Game - you’ll have just 3 lives to survive a story designed to make you forget that you’re playing a game.
• Terrifying Special & Scenic Effects - nothing here is quite what it seems.
For around 80 minutes, prepare to explore, make decisions, solve challenges and, above all, survive.
The question is simple:
Will you escape the Haunted Mansion… or become part of its story for all eternity?
When?
• 30 October — from 6pm
• 31 October — from 5pm
• 1 November — from 4pm
Duration: 80 minutes per session
Capacity: Maximum 15 people per session (recommended for ages 18+)
WOW Card: 10% discount for members
This Halloween, don’t just watch a horror story. Step inside it.
Accept the invitation. Face the mansion. Uncover the curse. And try to escape before Atkinson House chooses its next soul.
