The WOW, World of Wine project was the major winner in the Innovative Tourism category at the National Tourism Award, an initiative that annually recognizes the best companies, practices, and projects in Portugal’s tourism sector.
WOW was distinguished for its unique concept, which transformed the former Port wine cellars into a true cultural district. The venue brings together themed museums, restaurants, bars, cafés, and exhibition spaces, establishing itself as one of the most innovative projects in Portuguese tourism.
This recognition reinforces WOW’s role as a benchmark in urban regeneration and the creation of immersive tourism experiences, combining heritage, culture, and wine tourism in a single destination.
