With the WOW Card, you get privileged access to the cultural district all year round, with free entry, guided tours, exclusive discounts and benefits designed for those who like to enjoy culture at a relaxed pace.
A world full of benefits
By becoming a WOW member, you unlock a set of perks that turn every visit into an even richer experience — whether you’re on your own, with family or with friends.
Free entry to permanent museums, a visit a day per museum
The WOW Card gives you free, year-round access to WOW’s permanent museums:
- The Art of Drinking – The Bridge Collection
- The Wine Experience
- The Chocolate Experience by 20|20
- Porto Region Across the Ages
- Pink Palace
Come back as often as you like. Some stories are even better the second time around!
Free guided tours
Take your visit further with free guided tours at each permanent museum (subject to availability and prior booking).
A different way to explore the collections, with context, insights and fresh perspectives.
Priority access
Skip the ticket queues and museum entrances.
More time to explore, less time waiting!
Temporary exhibitions, events and festivals
The WOW Card also gives you access to temporary exhibitions, conferences, workshops and festivals, according to the conditions of each event.
Because WOW’s programme is always changing – and you’re part of it!
Benefits to share
10% off for friends
Bring whoever you like. Your guests enjoy 10% off tickets for WOW’s permanent museums.
Discounts across the district
10% off museum shops
Books, exclusive products, gifts and souvenirs – with 10% off in all WOW museum shops.
10% discount on WOW themed events
For example, at tribute parties, concerts and other activities
10% off workshops and activities
Learning, creating and trying new things all count too. With the WOW Card, you get 10% off:
- "Chocolate Tasting"
- "Chocolate & Port Wine Pairing"
- Little Artists Workshops – The Art of Drinking
- Escape Room – The Art of Drinking
- Formigueiro Workshops
10% off WOW partner shops
You also get 10% off at WOW partner shops, like Escovaria de Belomonte, as long as they are active members of the programme at the time of purchase.
Why be WOW?
Because being WOW means:
living culture every day
turning visits into habits
always having a good reason to come back
and making the most of WOW… with real benefits
Become a WOW member and enjoy a full year of unique experiences
